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ABOUT UMARA, this AWESOME brand from Sweden!ABOUT UMARA, this AWESOME brand from Sweden!

Umara,  from  Sweden,  was founded in 2013 by Biomedicine students Tommy Ivarsson, MSc and Simon Gustavsson, BSc who studied Biomedicine with a focus on nutrition and the body's ability to perform. They are both a couple of really happy athletes with an understanding of sports as they are runners, cyclists, skiers, triathletes, swimrunners etc., multi-sporters we can say.

They  are specialists in nutrition/energy for endurance sports. Using science, athlete experience and their own ability to weave theory with practice, they develop optimized sports nutrition to help you perform at your individual peak. Everyone can get to the next level,  but nutrition is one of many important tools.

Umara係瑞典嘅品牌,於2013年由生物醫學學生Tommy Ivarsson, MSc同Simon Gustavsson, BSc創立。佢哋專攻生物醫學,尤其關注營養同身體運動表現。佢哋係一對非常快樂嘅運動員,熱愛跑步、單車、滑雪、鐵人三項賽、游泳跑等多項運動,可以說係多項運動的運動員。



Elliot Froidevaux fell in  love  with ultrarunning later  in  his  life, but he has never looked back! Since then, Elliot has completed countless ultras, from  50kms to 300km. With years of experience behind him, in 2022,  Elliot founded  Boa Vista Running Co.  Limited, providing certified UESCA Ultrarunning and Endurance Sports Nutrition Coaching  www.ultra-elliot.run to a growing number of local and overseas athletes.

Elliot understands the importance of hydration and nutrition during training and racing. And until very recently, he too often suffered from GI  distress during his races.

This summer, Elliot discovered UMARA while racing in Sweden at a local 100 Miler (163km). With no GI Distress and no energy bonk during the race, he decided to test it for longer, on an unsupported  150 miler (246km) across Skäne, in the South of Sweden.

With over 64 hours of combined racing, relying  solely  on  UMARA  U  Sport,  U  Gel,  and  U  Bars, (oh  there  was  a  slice  of  pizza  and 2 ice-cream too), with no GI  Distress and energy bonks at all, Elliot followed his gut and immediately reached out to the UMARA  team. 

And we GEL’d  immediately!  

So, back to the present day!!

Stay tuned! UMARA, this AWESOME sports nutrition brand from Sweden will soon be available in Hong Kong!

Elliot Froidevaux喺佢生命嘅晚年愛上超級馬拉松,而家佢已經毫不猶豫!自從那時以來,Elliot已經完成無數次的超級馬拉松,由50公里到300公里不等。憑藉多年的經驗,Elliot於2022年創立了Boa Vista Running Co. Limited,為越來越多本地和海外運動員提供經過認證的UESCA超級馬拉松和耐力運動營養教練服務(網址:www.ultra-elliot.run)。


今年夏天,Elliot在瑞典參加了一場當地的100英里(163公里)比賽時發現了UMARA。在比賽中,他既沒有胃腸不適,也沒有能量耗盡的問題。於是,他決定在瑞典南部的斯克内地區進行一次自助式的150英里(246公里)長跑,同樣使用UMARA的U Sport、U Gel和U Bars(當然還有一片比薩和兩個冰淇淋)。在超過64個小時的比賽中,他完全依靠UMARA,不僅沒有胃腸不適,也沒有能量耗盡的情況。Elliot聽從自己的直覺,立即聯繫了UMARA團隊。




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6. Returns and Refunds: The seller's return and refund policy will be clearly stated. Customers may be eligible for returns or refunds under certain conditions, such as product defects, damaged items during shipping, or other specified circumstances. The customer may be responsible for return shipping costs unless otherwise stated.

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8. Limitation of Liability: The seller shall not be liable for any direct, indirect, incidental, consequential, or special damages arising from the purchase or use of products or services. The customer agrees that the seller's liability shall be limited to the amount paid for the products or services.

9. Governing Law and Jurisdiction: These terms and conditions shall be governed by and construed in accordance with the laws of the jurisdiction of Hong Kong, in which the seller operates. Any disputes arising from the sales transaction shall be subject to the exclusive jurisdiction of the courts in that jurisdiction.

10. Modifications and Severability: The seller reserves the right to modify or update these terms and conditions at any time. If any provision of these terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

Return and Refund policy :

  • Terms of return (i.e. number of days - 7 days upon receipt of goods by local courrier)
  • State of return (e.g. unworn / unopened / no sign of use on packaging)
  • Reason for return (e.g. damaged or wrong product)
  • Process for return (i.e. please send detailed photos of the item, and please contact hello@boavistarunco.com)
  • Process of refund (i.e. terms of refund: 100% of defective item. time for refund: 7 working days, by same payment method used)
  • Contact details: hello@boavistarunco.com

This Privacy Policy (the "Policy") describes how BOA VISTA RUNNING CO. LIMITED ("we," "us," or "our") collects, uses, discloses, and protects the personal information of individuals ("users" or "you") who use our services and visit our website https://boavistarunco.com ("Website"). This Policy applies to the collection and processing of personal information in Hong Kong.

By accessing our Website or using our services, you consent to the practices described in this Policy. If you do not agree with this Policy, please do not use our Website or provide us with your personal information.

1. Information We Collect

We may collect and process the following types of personal information:

1.1 Information You Provide: We may collect personal information that you voluntarily provide to us when you interact with our Website or use our services, such as when you create an account, subscribe to our newsletter, or contact us for support. This information may include your name, email address, contact details, and any other information you choose to provide.

1.2 Automatically Collected Information: When you visit our Website, we may automatically collect certain information about your device, browsing actions, and patterns. This information may include your IP address, browser type, operating system, referring URLs, and other technical information.

1.3 Cookies and Similar Technologies: We may use cookies and similar technologies to collect information about your usage of our Website. Cookies are small text files that are stored on your device to enhance your experience and improve our services. You can modify your browser settings to refuse cookies; however, certain features of our Website may not function properly without cookies.

2. Use of Personal Information

We may use the personal information we collect for the following purposes:

2.1 Provide and Improve our Services: To provide you with the services you request and improve your user experience on our Website.

2.2 Communication: To communicate with you, respond to your inquiries, and provide customer support.

2.3 Marketing and Promotions: To send you marketing communications, newsletters, and promotional materials that may be of interest to you. You may opt-out of receiving these communications at any time by following the instructions provided in the communication.

2.4 Legal Compliance: To comply with applicable laws, regulations, or legal obligations.

3. Disclosure of Personal Information

We may disclose your personal information to third parties in the following circumstances:

3.1 Service Providers: We may engage third-party service providers to perform functions and services on our behalf, such as hosting our Website, analyzing data, and providing customer support.

3.2 Legal Requirements: We may disclose your personal information if required to do so by law or in response to a valid request from a regulatory authority or law enforcement agency.

3.3 Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction.

4. Data Security

We implement reasonable security measures to protect the personal information we collect and maintain. However, please be aware that no security system is impenetrable, and we cannot guarantee the security of your information.

5. Your Rights

You have the right to:

5.1 Access and Update: Request access to and update your personal information held by us.

5.2 Object and Restrict: Object to the processing of your personal information or request restrictions on its processing.

5.3 Erase and Rectify: Request the erasure or rectification of inaccurate or incomplete personal information.

5.4 Data Portability: Request a copy of your personal information in a structured, commonly used, and machine-readable format.

5.5 Withdraw Consent: Withdraw your consent to the processing of your personal information, where applicable.

6. Changes to this Policy

We may update this Policy from time to time. Any changes we make will be posted on this page, and the revised Policy will be effective immediately upon posting.

7. Contact Us

If you have any questions, concerns, or requests regarding this Policy or our privacy practices, please contact us at hello@boavistarunco.com.

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